Olga V. Kuleshova, PhD in Philology, Senior Researcher, Head of the Department of Cultural Studies, Institute of Scientific Information for Social Sciences of the Russian Academy of Sciences, Nakhimovsky Avenue, 51/21, 117418, Moscow, Russia. ORCID ID: https://orcid.org/0000-0003-3941-4625 E-mail: kuleshova.o.v@gmail.com .